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Design · Retail
Aura Consumer Digital
Enterprise Design Transformation
Architected an enterprise-grade design solution for a leading Retail organization, fundamentally resolving severe operational bottlenecks.
🏆 Key Outcome: In verifiable cost savings improved by $4.2M
01
The Challenge
The product's UX was convoluted, resulting in a steep learning curve, high customer churn, and excessive support tickets.
02
Our Approach
We constructed a comprehensive, scalable design system in Figma, complete with React design tokens, ensuring absolute visual consistency.
03
The Solution
We delivered a comprehensive design solution. By leveraging modern engineering practices and a rigorous focus on quality, the final system proved highly resilient and scalable, fundamentally transforming their operational capabilities.
What We Built
Design
UX research, UI design, and design system development aligned to user needs.
Mobile
Cross-platform mobile app (iOS + Android) with offline-first architecture and native performance.
Marketing
SEO, content, and performance marketing integrated with the product roadmap.
Technology Stack
Our stack for Aura Consumer Digital - Retail Sector was strategically selected to satisfy retail regulatory requirements while maximizing execution speed and system performance.
SketchInVisionDesign TokensTailwindCSS
Results & Impact
$4.2M
In verifiable cost savings
43%
Reduction in manual effort
26%
Decrease in customer acquisition cost
Project Delivery: 9 months | Scope: Enterprise System